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The Land

The Land

Forty per cent of worldwide land use is dedicated to the production of meat

It is Animal Agriculture that is the primary cause of habitat destruction and biodiversity loss. We continue to convert our precious forests to pasture, or to crop production for animal feed. The Harvard biologist Edward O. Wilson contextualises the problem with his Half Earth Principle. If we set aside half of the world's surface, we would preserve 85% of all the world species. 

In protecting the land we protect ourselves.